Designing for Feeling

Steve Jobs said:

“You’ve got to start with the customer experience and work backwards to the technology.”

This is what I’m often thinking about. But my past mistake has been focusing on the solution to the problem. It doesn’t sound like a mistake, but it is because I wasn’t designing for the final feeling the user would have—even when the user was me! It was always more calculated, thinking primarily about function. Not that form took a backseat, but without the focus on the feeling, the form materialised as something else than what it could have been.